After a group of three other people and myself collaborated with each other, students, and the Phoenix Suns marketing team, we created a media campaign for the 2015-2016 basketball season. We were charged with creating a media campaign to best market the social media of the Phoenix Suns and to increase the millenial viewship and fan numbers for the Suns. 

 

In order to come up with the media campaign shown above, we conducted research, polling, and focus groups that pertained to Phoenix millenial demographics, Phoenix Suns History, and current strengths and weaknesses of the Suns' marketing strategy.