Complex and adidas Football partnered to produce original bespoke content for the launch of the Ace and X football boots.

 

The project ran for 6 days and included a number of 2 x 2 football tournaments, the official launch of the Manchester United away kit, Messi day and player visits including Theo Walcott, Juan Mata, Ashley Young and Kieran Gibbs.

 

Complex produced:

+ The official campaign video

+ Messi day highlights video / reel

+ Media amplification 

+ Player interviews

+ Video screen management / integration