Heineken House: The Music Labs was an interactive and innovative music experience that included a custom built recording studio, an interactive area equipped with iPads with music apps and LG touchscreens allowing music fans to discover, engage, and get a first-hand view of the musical creative process with some of today's most recognized Latin music artists.

My task was to develop the design concept and create a visual system that would live cohesively throughout the space. The activation won the Event Marketer Award for Best Multicultural Campaign in 2014