Client: The North Face
LOGO DESIGN - ART DIRECTION
The North Face, human powered.
Creating a logo for a special t-shirt to be presented during a major Company event. The North Face, as a company, is growing thanks to his employees. The graphic brief required the graphic creation of something that showed how the Company’s employees are the driving force behind the fulfillment of its objectives. The theme was to reflect concepts of humanity, profound friendliness, togetherness, and warmth.
Specifically, the aim was to design something that would not come across as being too aseptic or corporate, as if designed by a computer, but that would convey the impression of having been drawn by hand, enhancing the human feel of the logo. Developed jointly with the designer Lucia Rosset.
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