Client: Ohio Tuition Trust Authority
Ohio Tuition Trust Authority is a state agency that offers 529 plans enabling parents to save for their child’s college fund. The College Advantage program incentivizes parents to contribute at least $25 per week to their plan. Parents with older children are recommended to contribute more aggressively.
Role: Graphic Design & Art Direction
Created a design and concept for direct mail collateral, emails and a website landing page. The creative concept was to connect a child’s current interests to a future career path. The main objective was to offer comfort for a parent’s anxiety of college tuition prices. Worked with a lifestyle photographer when creating imagery and selecting models for collateral. Each direct mail piece depicted an image of a child that related to the age of the recipient’s child.
