THE KEY VISUAL
We took the Nurofen "pain target" and transformed it into the center of a daisy. This was our creative answer to both retaining the core branding as well as softening it to appeal to the target market - mothers of young children.
HELPING MAKE MEDICINE TIME FUN
Inspired by parents playing the "aeroplane game" to get their children to eat, - We created acetate "toy" butterflies which flt on to the syringe that can be used In a similar style game, thus encouraging the child to take the medicine.
Inspired by parents playing the "aeroplane game" to get their children to eat, - We created acetate "toy" butterflies which flt on to the syringe that can be used In a similar style game, thus encouraging the child to take the medicine.
