Identity branding for Turnover, a new product design as part of a startup company with Katie MacLachlan and Robyn Donnelly. In it's simplest form, Turnover is illustrated and photographic panels that you can stack on top of one another in a frame to create your own custom art. The logo and subsequent branding was designed in collaboration with Katie MacLachlan. We created a custom overlay font with multiple variations per letter. This mimicked the product's concept of stacking layers to create something new and the flexibility of changing appearances by switching those layers.