The Movie Hotel
Branding
Background
The Movie Hotel is a medium-sized, three star hotel located just outside the Zagreb city center. The Movie Hotel has emerged as a sequel to the already popular The Movie Pub, which is located on the ground floor. Special feature of The Movie Hotel is that every room is dedicated to a different Holywood actor, decorated with photos of them in various film sets and festivals.
Audience
The main audience are young travelers who prefer avoiding tourist guides in favor of discovering the hidden parts of the city. Those who are curious about the local scene, and want to discover and experience something unexpected and unforgettable.
The main audience are young travelers who prefer avoiding tourist guides in favor of discovering the hidden parts of the city. Those who are curious about the local scene, and want to discover and experience something unexpected and unforgettable.
Project goals
Communicate the cinematographic story behind the brand. Refresh the brand to better reach the intended demographic.
Communicate the cinematographic story behind the brand. Refresh the brand to better reach the intended demographic.
Creative solution
In order to emphasize the cinematographic story behind the brand, simple and interesting elements are used to redefine and emphasize the brand image. Elements used are commonly associated with movie production in order to add instant brand recognition and uniqueness.
In order to emphasize the cinematographic story behind the brand, simple and interesting elements are used to redefine and emphasize the brand image. Elements used are commonly associated with movie production in order to add instant brand recognition and uniqueness.
