Vodafone, UK
(B2C Comms)
Target
Small and medium businesses
Objective
Establish Vodafone as the ideal mobile solution provider for small business
Result!
The ads demonstrate how Vodafone’s business offerings are about flexibility and customised product bundles, both critical to business success. And, more importantly, the comms demonstrate that Vodafone understands the key concerns of small business – a huge market for the company.
(B2C Comms)
Target
Small and medium businesses
Objective
Establish Vodafone as the ideal mobile solution provider for small business
Result!
The ads demonstrate how Vodafone’s business offerings are about flexibility and customised product bundles, both critical to business success. And, more importantly, the comms demonstrate that Vodafone understands the key concerns of small business – a huge market for the company.
A B2C ad promoting a new device - cleverly using Aretha Franklin's name to get consumers to remember the name of the device - Samsung Soul.
This B2C ad for Vodafone uses happy summery flip-flops to evoke a feel-good factor. And convert potential customers to Vodafone’s delicious summer deals.
