Summer Smile Campaign
I designed both spots, in addition to animating them under the Senior Animator. The designs needed to be bold and fresh, while still keeping to the brand.
We approached the design through the lens of 'humanizing' the brand with a cozy setting and a welcoming neighborhood!
Initially we were just going to be refreshing the summer rebate video, but the client liked them so much they were used as the basis for the print and web campaign as well!
Produced and Directed by ICF
Designs: Amanda Moody, and Trevor Piecham
Designs: Amanda Moody, and Trevor Piecham
Animation: Amanda Moody and Trevor Piecham
Awards
Bronze Telly award in 2018 for Ameren “Energy Efficiency” - Motion Graphics / Design for Regional TV
Shot break down
00:09-00:20: Primary animator
00:26-00:30: Animated background elements
Shot break down
00:03-00:11: Primary animator, with the exception of except the smile line elements
00:20-00:30: Animated house spin and background elements
Energy Efficiency won a Bronze Telly for Motion Graphics / Design for Regional TV!
HVAC Designs
I designed this spot everything in this spot. The bellow style frame reflect our initial designs for the numbers. Originally they were going to have 'confetti' on them for a bit of fun secondary motion.
Energy Efficiency Designs
I designed almost everything in this spot, the character in the smart thermostat shot, and the hand placing the light bulb in the light fixture were designed collaboratively with the senior animator.
Post Card Illustration
One of the very last things I got to work on for this project was an illustration for some of the accompanying print collateral produced to align with the campaign and style.
I created the illustration, and Mike Zillowski, a production artist did the final layout and
pre-press for the final postcard.
