NNTi3 is the subdivision of NTT—a global telecommunications company—that specializes in innovating products and services and making sure they remain relevant in the existing marketplace.

 

In the last few years, they have scaled their security offerings. In order to showcase their capabilities and expand their client base, they have been creating a yearly report that summarizes top trends identified from last year’s data sample. Previously, the report had been an 80 page downloadable PDF.  

 

SocioFabrica was tasked with making this information more accessible to readers. Having evaluated the current alarmist landscape of cyber-security and gained an understanding of how their users consume content, we opted to divide the pdf into smaller articles only grouped by key themes relevant to the security industry, such as Intelligence, Trending Attacks and Recommendations. We presented these new snackable content pieces in a highly visual interactive magazine. SocioFabrica built this new portal as a responsive site from the ground up, also integrating it into a CMS for easing content creation and publishing process. We also integrated a live interactive map rendering security attacks happening across the globe. 

 

Beyond an improved user experience that allowed users to more effectively navigate the type of content they were interested in, the new site proved to be a great lead generation channel (through gating their top content) and helped position NTTi3 as a thought leader in the cyber-security landscape.