City of Worcester Trash Program (Redesign)

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A rebranding and redesign of the waste collection system in the city of Worcester, Massachusetts. This project was done as part of my Advanced Graphics class and in collaboration with a group of students at Hanyang University in South Korea. We brainstormed as a group and communicated via social media to come up with a list of things that were necessary to display and communicate through the packaging of the trash bags and on the bags themselves, as well as design idea on how to go about doing this. My solution dealt initially with removing all information about the program from the trash bags themselves and making them purely visual/aesthetically pleasing; from a consumer point of view, I would never personally look at the bag for all of the required information on how much/what to put in them. Instead, all necessary information about Worcester's program was placed on an informational poster and insert which could be kept by the consumer for future reference. The design itself was based around using the colors from the city of Worcester's existing logo, but recreating it to be more fun, playful and informative by using the ever-popular smiley face (which was actually patented in the city of Worcester back in the 1960's). It is my intent that all of the packaging and informative materials would be printed on recyclable paper in order to reduce waste production and encourage the use of the city's recycling program.