Richa Saxena's profile

Centerfresh Endless Campaign

Center Fresh launched the #Endless storytelling contest on social media with prizes to be won every hour. The brand gave the starting point to the story and invited its community to take the story further with their tweets hashtagged with #Endless. Ever hour a winner would be chosen to extend the #Endless story from his/her tweet.

One cannot make out head or tail of this crazy endless story but from the below tweets one can gauge the enthusiastic response received on Twitter. The winning tweets have taken the story further and also feature in graphic visuals shared by the brand. I was commisioned to make comic strips for the winning tweets for the below campaign

Agency: The Glitch, New Delhi
Centerfresh Endless Campaign
Published:

Centerfresh Endless Campaign

Social Media Campaign

Published: