Toyota has grown to be one of Australia's leading automotive companies.

Quality isn't just a result. It's part of everything they do. Starting with hand-selecting the right people to undertake the necessary tasks for progression. Because the only way to ensure that you experience quality every time is to ask yourselves, "how can we make this even better?"

How could BRANDPARTNERS make this better? Well, after a lot of research and discussions, we found that there were no clear brand guidelines. This was the basis to move forward and create brand consistency across the Toyota brand.

In collaboration with Toyota and architects we designed a best practice facility as the focal point for the Toyota brand manual. It was an on-going project and an immense amount of design work some of which included; the brand manual; folder and inner sections, brand identity, interior and exterior signage systems, architectural portals, promotional collateral, and retail displays.

These guidelines were to be applied to over 320 dealerships across Australia. I was the brand guardian for Toyota at this point and I managed all the creative and design, utilising a junior team of designers and signage writers. I built brand application packages for 150 dealerships in my time at BRANDPARTNERS.

This case study shows some examples of, brand identity, the brand manual, a brand application pack, and some complete dealership examples.