BA (Hons) Graphic Design Module: Another live brief for my Major Project was for a company called Zhoodz. Zhoodz are a company who produce fashionable clothing which has the added ability of being reflective in low light or darkness, this safety aspect is incorporated into their clothing using innovative printing techniques. Here I wanted to utilise the eyes from the Zhoodz logo, as I felt their ethos was all about being 'seen', so incorporating the eyes emphasised this. The target audience I concentrated on was for festival goers and children.