Clarksons fire lighting.
In this project we were asked to brand ourselves through a fast moving consumer good.
for this project I have chosen matches, fire lighters, and kindling.

The potential matches come in a simple match book. 
The overall style of the project has a 60’s / 70’s look using simplistic vectors crossing from the colour panel into the white here the vector is split apart when the book is opened.

The Fire lighters are cased in a slip cover box using the second symbol to cross over again into the white section.

Finally the kindling is stored in a zip lock bag to keep the wood dry and allowing it to be stored outside. The three products all hold continuity and work well under the clarkson’s brand allowing for clear definition between the 3 using the symbols and colour palette yet they all have a coherent style and unity.
Each one has its concept to how my personality is reflected in the items on the reverse of the book,box or bag.