Our brief was to create a bold brand that could position Magnetic North as a leading specialist in their industry. Taking inspiration from their name we created a brand that centres around a vertical line that leads the eye upwards ‘north’ towards the logo. A bold red colour scheme is used to contrast with the ubiquitous blues and greens that dominate the industry. An extensive suite of diagrams, illustrations and icons were created to extend this brand across a wide range of communication mediums explaining the extensive and often complex products and services offered by Magnetic North. Comprehensive guidelines have been created to ensure that the client is empowered to fully understand and utilise their brand.