areas : Campaign Pitch
clients : The Carbon Trust
roles : Concept, Art Direction, Design, Visualization and Brand Overview
Writer: Rob Sears CD: Will Shepherd CE: Stephen Meade
Carbon Trust is a not-for-profit company providing specialist support to help business and the public sector boost business returns by reducing carbon emissions, saving energy and commercialising low carbon technologies. A creative solution is required to cut through and jolt the interest of time poor, distracted business people with little interest in carbon reduction. Targeting landlords, tenants, investors and developers, a bold visual metaphor of lifting their business with Carbon Trust Thinking was created. It’s a ‘real-surreal’ scenario where thoughts can literally lift buildings and their premises. Scenes of buildings being lifted up high by cloud shaped thought bubbles were created with a mixture of photography and 3D rendering. These idea clouds cleverly reveal what Carbon Trust actually does. One of the bold intriguing proposals was to have an actual size inflated building lifted to a certain height from the city skyline.
Awareness Event
Press Awareness
Digital Banners
Engagment Mailer
