Smykke Smeden (Danish for "The Jewelry Blacksmith") is a fictitious one store company located in Copenhagen, the capital of Denmark. The company creates elegant and unique handmade jewelry, which they sell in their physical store, as well as online.
Keywords: Jewelry, Handmade, Unique and Elegant.
Thought behind my choices:
The circle symbolizes a number of things relevant to the company, such as love, relationship, stability and endurance. A ring is more feminine than sharp-edged symbols, and implies marriage and partnership. In comparrison, the circle grants a more personal, as well as emotional feeling to the logo, than a symbol like the diamond shape would do.
The wobbly and uneven stroke of the circle conveys a simple but unique handmade feeling, and the font choices gives the impression of an elegant and professional company.
The circle symbolizes a number of things relevant to the company, such as love, relationship, stability and endurance. A ring is more feminine than sharp-edged symbols, and implies marriage and partnership. In comparrison, the circle grants a more personal, as well as emotional feeling to the logo, than a symbol like the diamond shape would do.
The wobbly and uneven stroke of the circle conveys a simple but unique handmade feeling, and the font choices gives the impression of an elegant and professional company.
(Practice logo no. 01)
