2011 Hess Toy Truck
Graphic Design
Graphic Design
Here are some of my point of sale pieces for the 2011 Hess Toy Truck, for Hess Corporation. These designs are only 5 of 10, with different variations for each. They were placed in and around the Hess gas stations and Hess Express stores around the United States. These first piece shown above was created as a Pump Topper, and goes above the pumps at the stations. The second is a large poster that gets placed on poles and the doors of the stations and stores. My third piece is a large window sign placed in the store windows. Next, we have a large dispenser advertisement that is placed on the grass before the stations so passing cars can see the graphic. Lastly, this piece is a large display poster that is placed in a large dome-shaped window in front of the stores. I placed the type on each to compliment the size and shape for each graphic, as well as choose a bright color to help the copy be easily legible for passing motorists in relation to the darker background.
