Usage Guidelines
How to use different variations appropriately
The usage of different variations of the logo depends primarily on the surrounding visual context. There are 3 variations of the logo.
- Black with White fill
- Black & Transparent
- White & Transparent
The black logo is to be used on lighter backgrounds and the white is to be used on darker backgrounds. Logos with filled interior should always be used when a background has more than one color or multiple shades of one color. The transparent can be use on single, solid color backgrounds though you may choose to use the logo with an interior fill in these situations as well.
Design Specifications
Graphics
Centered about the middle of a seal is the rendering of a standard beer tap. This image is used to form the center poll for two street signs that extend from it. The signs, angled as though they represent a cross street, read “CITY LIMITS”. Inside the circular seal with a white trim-piece, are the words “DeLand”, “Taproom”, and “EST. 2015".
Font
City Limits: Montserrat Light, skewed to fit shape of street signs DeLand: Montserrat Light
EST. 2015: Montserrat Light
Taproom: Montserrat Regular
File Distinctions
CMYK vs. RGB
- CMYK, Designated for print usage
- RGB, Designated for digital uses
EPS vs. PNG
- EPS, Vector Format, Re-scalable to any size
- PNG, Bitmap (pixel-based) Format, 300dpi
Acknowledgements / Disclaimer
3rd party images were used in this project, in know way do I the designer or City Limits Taproom take credit for the Bsckground images included in this branding guide.
