CHALLENGE
THE YOKOHAMA RUBBER COMPANY, LIMITED is
a diversified rubber products manufacturer with operations started in 1917. YOKOHAMA products are recognized for the high quality and excellent performance, but they had not been able to communicate the strongest benefit and assets.
a diversified rubber products manufacturer with operations started in 1917. YOKOHAMA products are recognized for the high quality and excellent performance, but they had not been able to communicate the strongest benefit and assets.
STRATEGY
Dynamic Performance: new system shows YOKOHAMA’s progressive and innovative thinking with using the dynamic diagonal shape. The design was born from YOKOHAMA’s “Y”. Simply, celebrate the strong identity that they have. To show continuous innovation, the diagonal shapes continue to next page.
