Corporate Identity: Country Holiday
Assignment brief: To design and conceptualize a logo for the same company you are working on for Branding Design. As this was a school assignment, we were tasked to design and conceptualize the company that was given to us from the previous module.
( This is a school assignment. Country Holidays did not engage me.)
This is the finalised logo that i design. It was base on the theme of horizon which explains the sun and ocean where they meet just like the horizon. With the bird flying through the sun, it gives off the sense of liberation and freedom that travel brings.
This is the secondary graphic that was derived from the logo.
With just a line extended from the ripple effect, it futher emphasises the horizon theme that the logo is going for.
Basic Applications (1): Namecard
Basic Applications (2): Letterhead
Basic application (3): Envelope
