ROSES AWARDS BRIEF - COLOUR ME

 

Since its birth in Geneva in 1915, the Maison Caran d’Ache has been perpetuating its exceptional expertise and its spirit of innovation. Technical excellence as well as impeccable quality stemming from the Swiss tradition of fine craftsmanship, give rise to some of the world’s most sophisticated writing instruments and the most luminous colours.
Welcome to our unique universe!

 

Caran d’Ache is celebrating 100 years of vibrant creativity. Make this brand relevant to today’s’ tech savvy audience of artists, designers and children.

 

My RESPONSE - Drawing App Concept & Design

 

 

A way to celebrate (flaunt) the special anniverary collection. An app that lets you pick and choose which tool you want to test out. It's all just a bit of fun to make the brand appealing to a young, tech savvy audience.

Use either with your finger our a touch screen pen and the little artist hand moves with you