Insight
Solid Marine is a new company with a primary focus on providing world-class
marine services in Asia. Professional supplier engaged in providing sustainable and
eco-friendly marine solutions. They want to be perceived as a modern, innovative
company in their industry.
The Creative
The Solid Marine brand identity is designed to reflect simplicity and clarity. Waves of
blue and green symbolize water and the environment. The design element contained
in the letter “O” communicates focus in providing sustainable and eco-friendly marine
solutions while the transparency represents honesty and integrity. The design team
created a brand graphic and supporting elements that can be used consistently in all
marketing communication materials.
Involvement
Creative direction and design, brand audit, creative team management.
Creative presentation and strategy meetings.
Scope of work
Brand audit, research, visual identity, brand graphics, design system,
brand expressions, brand design book.
