As an Angency of Record for AB-Inbev's Trade Marketing Group, Switch developes channel-specific programs for core brands including: Budweiser, Bud Light, Bud Light RITA's, Shock Top, etc.  Each program often includes securing strategic cross-merchandising partnerships, developing pilot initiatives, promotional packaging (primary and secondary) and taking the point-of-sale & merchandising line-up from initial concept to execution - photo shoot, design, production, etc. 

 

Also responsible for Trimester planning and development of system sell-in materials, Switch communicates the shopper and retail strategies for each program to wholesalers and field sales teams.