This was a classroom project which involved selecting a product and designing a suitable Packaging for the same, keeping in mind a brand, its characteristics and the target audience.
My group selected STILETTOS.
Our Target Age was women from 15 to 35 years of age.
PROBLEM AREAS:
- Non appealing packaging
- Difficult to carry
- After purchase storage
- No long lasting packaging
- Just like any other shoe packaging
USER PERSONA
Keywords:
- ELITE
-CLASSY
-FORMAL
-SIMPLE
-BOLD
-SUBTLE
-PROFESSIONAL
-SOPHESTICATED
-CONFIDENT
-FEMININE
-SEDUCTIVE
-MODERN
-LUXURY
BRAND NOMENCLATURE:
FREYA meaning Norse Goddess of Love and Beauty
