Brand identity​​​​​​​

My logo has its own characters, it represents the personalities, and the creativeness of mine. It shows the modernity as well as the uniqueness. I took the main inspiration from the infinity symbol. The infinity symbol stands for the limitless of creation, but the big problem is that how to make the popular symbol become stand out. And my solution is to combine the main letter in my name "KJ". The round circle is selected to promote the stability and the perfection of the logo and also represent my responsibility for work. It's also considered as the shape of the sun, which perform for the power, the uniqueness and the pioneer.

The main color is red, the color of good luck in Asia. Red also performs the passion for work and the power of the pioneer.

I choosed sans serif typeface: Futura Medium (edited) as it represents for the simple, youthful and modernity of the logo. Font weight is selected as bold, which shows the stability and the steadiness. And the other typeface I used is Segoe UI Light to promote for the simple, friendliness and to highlight the contrast of it with the Futura Medium typeface.

Pattern used a part of the logo - the infinity symbol to maintain logo identity and to highlight KJ is creative infinitely. The pattern structure may be flexibly applied in different angles.

Double thick paper with red paper and white paper. The front side consists of logo, brand name - name of the brand owner. The back side consists of personal informations (jobs, contacts). The information part is designed to maintain the circle identity and the stroke to increase the unification between two side of the business card.

In the application system, I keep the logo displayed simply with positive space without conflict with the pattern system.