For this assignment we had to create a series of 3 adverts for an ad campaign to help promote better lifestyle choices or environmental issues.

 

I've seen a lot of media coverage regarding dental hygiene in children lately and the percentage of young children who have tooth decay appears to be rising in the UK, therefore I decided to base my campaign around this subject.

 

I decided to use different sweets in each campaign to draw people's attention to the advert, and also make parents think about the causes of giving their children too many sweet treats. The images are meant to draw your attention to the advert, before reading the statistics and where they can find out more information about this subject. 

Design one - Using Liquorice Allsorts as eyes. 

Design two - Using Jelly Beans as teeth.

I wanted to make the last design more eye-catching and slightly humourous to draw attention to it, therefore I used brightly coloured sweets and made them oversized to stand out. 

 

Design three - Using Fizzy Belts as eyebrows.