LIVE BETTER
I was approached by Family Medical with a need for a TV campaign that would compliment their new "Live Better" look & design. "Live Better" is all about telling the story of Family Medical's mission, to truly help those with disability's needing medical equipment. Most medical equipment suppliers sell out of buildings akin to a warehouse, and the whole purchase process is generally dull and difficult. Family Medical stands out in their customer service and store front feel. It's with this foundation that I developed four videos for their campaign. They had a lot to say, so animated infographics and sequences mixed with footage in their store seemed like a good fit.
