Sarah A. Ward's profileKaia Zak's profile

BBC Winter Olympics 2012 campaign

Shooting sports presenters poses a unique challenge. They aren't the athletes competing so to show them on the track etc doesn't feel quite right, but what can you do to bring the portraits to life?

I worked closely with the creative agency making the on air trails for the Sochi Winter Olympics to make sure the presenter portraits were very much in line with the overall campaign direction. We shot the four presenters in a studio and used high res renders from the TV trail to create the final images.

Photographer: Adrian Myers,
Digital design: Kaia Zak,
SFX make-up: Bill Turpin

All images (c) BBC

Clare Balding
Hazel Irvine
Amy Williams
Jonathan Edwards
BBC Winter Olympics 2012 campaign
Published:

BBC Winter Olympics 2012 campaign

I worked closely with the creative agency making the on air trails to make sure the key art images were very much in line with the campaign direc Read More

Published: