This project was based around rebranding an existing product. I chose Wolverine boots. Founded in 1883, Wolverine has a rich history of how it has progressed through the years to being one of the top brands of mens work boots. They take pride in the quality and craftsmanship of their boots harkening back to its beginnings. Their current brand has a modern feel to it and I wanted to bring it back to its roots while being sure to keep it relevant for today's market. The simplistic outside of the box is modeled after a retro toolbox which is then contrasted by the bold text on the inner flap that tells their story.