PROJECT BRIEF
DESIGN CHALLENGE
I am required to develop and design a packaging for a sheering instrument. The design solution should provide innovation to what is currently available in the market including ease of use for customers and effectiveness
on-shelf display. Use interesting and effective graphics on the pack to appeal to the proposed consumer market.
CONSIDERATION
The packaging need to be bold and different, yet effective. The product has to stretch the bounderies
so that it stand out on the shelf versus competition in the crouded shears sector.
Objective
To raise the effectiveness of the brand so that with its layout design and logo, it grabs attention and
stands out in the crowded shears sector and also attract new consumers. Whenever someone recall
of this scissor brand ‘Sewmate’, they will first think of the interesting packaging that first made them
interested to purchase the product.
Target Audience
Mainly women and tailors. This product is also targeted to the travellers who needs it during their travelling.
Tone and Manner
Durable, Convenient and Friendly looking.
SMP
The lifetime sewing companion
Brand Name
Sewmate. It is homonyms to soulmate, and it brings the meaning that it is your intimate friend and sewing companion that will always follow and serve you better wherever and whenever you go.
Tagline
“Your Lifetime Companion“
