Yellow Wagon - A Breakfast Tram
Lydia Kim, Evin Ulusoy, and Nils Blomstrand
Brief: Create a unique pop-up/food truck concept
Through the use of visually appealing food and packaging, the Yellow Wagon is a unique breakfast experience on wheels.
Main focuses:
eliminate unused time on transportation
promote the use of public transportation
ensure people have a healthy breakfast
The menu is based off of 3 main colors: pink, yellow, and green, which represent a meat, vegetarian, and vegan option. It comes with a choice of coffee/tea and also an energy-boosting juice shot. Brightly-colored packaging emphasizes the simplicity of the menu as well as easier decision making.
With a one time purchase, customers can buy a re-usable packaging box for the meal, which they can clean and bring back the next day. A simple tram card is designed which can be filled, where the meal is included with the ride charge.
Concept tram route of the Yellow Wagon stops at the majority of typical stops on the Vastraffik tram.
Yellow Wagon Tram Model
1:20 scale
approx 35~40 seats
