Data science is an industry which desperately needs to be perceived as smart and approachable, not daunting and overly scientific.
I discovered a creative direction in the mathematical principles of nature, which lent itself to a new brand mark and design system. This is the Voronoi Principle, which creates a seemingly random web of shapes which is in fact mathematically precise. This led to a brand with focus on the macro and the micro; big-picture ideas with a depth of information. I also gave direction to the front-end website designer, to ensure brand conistency.
The new Dragonfly Data Science is leaping from success to success, continuing to move forward within an ever-changing industry.
