This campaign leverages the most exciting character foes from the Transformers franchise--Optimus Prime and Megatron--to build excitement on Hasbro's new BattleMaster's toy. We worked closely at the time with the production team on the latest Transformers feature film, to build a relevant storyline and launch the campaign in time with the movie premiere.
This final produced content was used on television, on the web and as pre-roll.
