In the years since Hasbro launched their classic memory game, the tech landscape has drastically change. So a game where you simply push buttons is now about as cool as dad's old laser-disc collection. Our challenge was to make content that would be equally exciting for kids and their parents, who loved the classic game.
So we looked to classic sci-fi films for inspiration (thank you Steven Spielberg, George Lucas & J.J. Abrams) and reintroduced Simon as an alien mastermind form another world come to Earth to challenge kids across the globe.
Then we filmed a movie trailer-esque short film, showing Simon's worldwide take over moving into an unsuspecting neighborhood, and one hero's courageous mastery of the new swipe feature to defeat Simon and send the alien ship packing. We then took that long form content and broke it into chapters, and ran them in pods to help give the campaign a larger presence and to give the story a grandiose feel. In the end the spots helped make the reintroduction of Simon a massive seller for Hasbro.
