I was asked to come up with a new product line for a CrossFit box and its members. So I contacted a good and talented illustrator, who is also a friend of mine, to draw up a crushed goatskull. I adjusted it a little and added typography and some creative new labels. You have to look very carefully to find all the small details hidden in the labels. To finish it off I arranged a photoshoot for the presentation of the line. 

 

Make sure you check out my very talented friend and illustrator Lennart Jaspers