L-ZONE
Brand identity
The challenge: With an ageing workforce in the areas of meteorology, EUMETSAT needed to develop material to get the younger generation interested in exploring the subject. To do this, they needed a different branding approach aimed at the most difficult audience - teenagers.
The aim of the project was to create excitement within schools and the teenage community on what EUMETSAT does and how weather satellites play an important role in our everyday life.
The initial priority was to develop a name and a ‘’youth’ brand identity for EUMETSAT. The second priority was to assist in the design of a website which would provide a forum for a basic level of information on EUMETSAT, raise awareness of its’ role in weather and climate monitoring, and inspire the next generation of EUMETSAT employee.
The solution: L-Zone (Learning Zone) was the perfect name as it reflected the brand positioning - a place to learn about monitoring weather and climate from space. The concept for the logo incorporates two ‘L’s, which, when combined, highlight the general hand gestures made when framing or observing an object.
Throughout the development of all communication we deliberately used real young people in the photography. To ensure they could work with a photographer and take direction we decided to enlist the help of Dublin Youth Theatre in Ireland. The use of strong colours, simple iconography, mixed with futuristic space imagery, created a vibrant but friendly engagement that worked successfully on various media and technology platforms used by the main audience.
