Branding Project
With this project we were asked to re-brand a famous brand, we could look at changing the identity (logo), packaging, sales point and a few other options. With this project my first point was to find a brand that I thought needed re-branding and what direction I could take it.
The brand I decided on doing was Gales. I wanted to give it a vintage but modern look to the logo design and the packaging labels, so in my research I looked at brands like Jack Daniels and brands with a similar style. This research also influenced my type choice.
I got the inspiration for my final design by looking at the shape and pattern of a honey spoon for the bees body and for the wings I got this style/ pattern from looking into stain glass windows, this design to me resembled the difference of rural and urban - the soft roundness bees body, rural and the sharp edges and straight lines of the wings, urban.
When it came to designing the labels I looked at a range of different shapes that would work as a border for the logo, but I ended up on choosing the hexagon for it is a link to honey comb in shape. I also used this shape for the boarder around the information section of the logo with a slight difference.
