Epicor TCO -- Who owns who?
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This campaign of dimensional direct mail, email and content rich online community for IT decision makers started from my riff on the alphabet soup of business acronyms. ROI, BPO, ERM and the grand-daddy of technology purchasing TCO -- Total Cost of Ownership.
A team of 4 people, consisting of an Art Director, Web UI/UX Designer, a content development leader and me as a copywriter and fellow idea generator, we conceived this experience as a pitch that has been since revived in 2 campaigns for this company.
A team of 4 people, consisting of an Art Director, Web UI/UX Designer, a content development leader and me as a copywriter and fellow idea generator, we conceived this experience as a pitch that has been since revived in 2 campaigns for this company.
