At The Heart

 

Brief: The brief asked for a press and poster related campaign to show that Energizer gives you the power to enjoy life. 

 

Target Audience: Families 

 

Insight: Batteries are at the heart of technology, without power they are nothing. 

 

We wanted to display that batteries are behind many of our favorite electrical items. And that when they run out, it can ruin your fun. Having reliable batteries is crucial in many situations and that batteries are the heart of every electronic item that uses them, and that without them they are useless.