5 years ago, people were not able to go to an exhibition and scan an actual painting that takes them to a website. However, today we are able to do so. Killers on canvas is a travelling exhibition that leveraged on this technology to raise awareness of Tesla Motors' efforts of saving our climate by converting petrol cars to electric cars.

 

Insight: Crude oil kills more people than the world's biggest killers due to the damage caused to the environment and the wars fought for it.

Idea: Crude oil paintings of infamous killers on canvas.

Implementation: Travelling exhibition of crude oil paintings featuring biggest killers from history. Proceeds to be donated for converting petrol cars to electric cars.