Some riders, city monuments , in order to catch the attention and give the first information about the event. Than  the detailed text on the bottom. The headline, an haiku, is like a cloud, the meaning, the poetical form, the white on light blue.
 
I've started to draw with pencil on my sketchbook, than i've tried to use my iPad in order to make some test and add some colours. At the end I've prefered to use watercolours. Photoshop, in order to manage the sacanned pictures, Illustrator in order to manage the design  
I lavori che ti piacciono devi cercarteli. 
Riding in Varese
Published:

Riding in Varese

A poster to promote a bicycle riding event in a growing bicycle culture society.

Published: