These are a series of teaser ads that will be sent to the principals of schools encouraging them to take their students on a trip to ISRO to take part in the Student Satellite program.

These are a set of posters that will be sent to the schools in a Direct Mailer campaign. These posters are meant to be put up in the schools to pique the students' curiosity and to give them some basic facts about ISRO's Mars mission.

The first ad is a print ad that would go out on Republic Day.  (I know it's not January anymore, but this ad was made then).

The second ad, the one right above, will appear on travel webistes like makemytrip.com, and yatra.com as a short teaser that will hopefully get people's attention in a place they are not really expecting.

The direct mailer campaign will also include the brochure, with details about the program, and a 'space calendar' which will be a gift to the principals of the school.

 

The digital campaign will center around the twitter feed of the Mars Orbiter itself. I've taken actual tweets from the orbiter and converted them into dating tips. This is a subject that is of interest to *everybody*. Everyone wants to know how to get with women / men, and everyone has their own tips and opinions. So I thought turning the orbiter's sciency tweets into dating tips would be a great way to not only start a broader conversation about science, but it will also promote the idea that science isn't just for nerds. Science can be fun, and it has the power to move and inspire.

This ad campaign was part of my student portfolio at MICA and is not intended for commercial use.