The right music creates brand recognition that will identify your product over space and time.  Think of the jingles that you remember through the years? KFC? McDonald's? Apple? Just listen to my Jim Story Music 3 or 4 times. You'll remember it for a while.  Jngles and musical tags are both memorable and identifiable regardless of brand image evolution.  Highly impactful.  Let me create one for you. :)