One of the newest trends in beverages is a cold brewed, never heated coffee drink. Nautilus is a coffee brand created for consumers in their twenties and thirties that are part of this expanding market. Named after the submarine from Twenty Thousand Leagues Under the Sea, Nautilus derives its branding from the atmosphere and creatures of the deep.
The coffee drink is bottled in a dark, matte black finish to echo the lack of light in the depths of the ocean, and the bright label adds a pop of color to reflect the intended audience. Vector illustrations of a giant squid and eels interact with the package by entwining themselves around the label. The type chosen for the package, Quarca, has a modern, cold look inspired by the ominous notion of the sea.
