As a leading and world-renowned college known for its tradition and pursuit of excellence, Harvard wanted to “send a strong message to families across the nation that Harvard is—really and truly—an option for exceptionally talented students whatever their financial means.” Through use of a brighter color palette, a more intimidate and inclusive photographic approach and incorporation of student quotes, the new viewbook sought to gain the attention of students who hadn’t considered Harvard a possibility. Designed at Sametz Blackstone Associates.