The brief was to encourage students to choose Virgin for their internet provider.
What is it that university students like best? Is it the mountains of knowledge they take in? No, university students love free food. You can’t deny it, I’m sure you were exactly the same so why not combine another student love, surfing the internet with free food, and what better student food that the handy take away.
Phase 1
Within a pop up tent students can browse the internet, collect free food and drink plus fortune cookies to excite them about the next phase of the campaign.
Within a pop up tent students can browse the internet, collect free food and drink plus fortune cookies to excite them about the next phase of the campaign.
Phase 2
Along with the tent, huge models of take out food can be found within student cities and towns. Download the app and scan the food to recieve discounted student internet and the chance to win V Festival tickets for your entire house.
Along with the tent, huge models of take out food can be found within student cities and towns. Download the app and scan the food to recieve discounted student internet and the chance to win V Festival tickets for your entire house.
Track your order using your app. Then wait in comfort in your Virgin media slippers and don’t be stranded without internet before you recieve your internet with our fortune cookie dongle.
Your router will arrive in style in take out containers.
