Basic Flame 'F' concept. The rest of the design sprang from and depended on this.
Here we have the finished basic form. From here enhancements to the 'Flame' concept and modifications to the chosen font are carried out.
Flame enhancement begins.
Here the Flame Enhancement is completed, and I have added an experiemental effect to represent 'Radio'. At this point I was informed that my client wanted a microphone added to the logo as they did a lot of 'talk' radio. I suggested where the 'i' was and was asked to come back with my ideas.
This adaptation was accepted. I think it is neat and clean, as did the client.
